By territory

Source: Google Analytics (monthly average)

Worldwide
Audience Source: Google Analytics (monthly average)
Unique viewers 19.761.951
Page views 235.715.194
Time spent on site 2'54''
Average pages per visitor 11,0
Gender
Women 55%
Men 45%
Age
15-24 14%
25-44 50%
45+ 36%
Spain

"I love the thrill of beating the system"

Middle age smart shoppers

Audience Source: Google Analytics (monthly average)
Unique viewers 3.998.399
Page views 65.737.492
Time spent on site 3'47''
Average pages per visitor 16,4
Gender
Women 58%
Men 42%
Age
15-24 10%
25-44 57%
45+ 33%
HH Income EUR
High 14,6%
Medium High 20,4%
Medium Medium 45,8%
Medium Low 17,2%
Low 2%
Italy

"I don't want to miss anything relevant"

North italy father

"It's hard to find child friendly information"

Family man

Audience Source: Google Analytics (monthly average)
Unique viewers 3.034.706 199.118
Page views 41.829.294 1.450.632
Time spent on site 3'05'' 2'48''
Average pages per visitor 13,8 7,3
Gender
Women 51% 55%
Men 49% 45%
Age
15-24 16% 15.88%
25-44 50% 49%
45+ 34% 38%
France

“I value, efficient customer service”

Executive In Paris And Mediterranean Area

"I am suspicious of extremely cheap deals"

45 upper class

"Make sure that there are no mistakes in booking"

Executives and midmanagers
Audience Source: Google Analytics (monthly average)
Unique viewers 2.579.181 2.485.861 2.233.626
Page views 23.380.277 28.431.379 32.232.016
Time spent on site 2'39'' 3'10'' 3'30''
Average pages per visitor 9,1 11,4 14,4
Gender
Women 56% 56% 56%
Men 44%% 44%% 44%%
Age
154 17%% 15% 15%
25-44 50% 50% 52%
45+ 33% 35% 33%
HH Income EUR
0 - 23.999 39,2% 32% 36,7%
24.000 - 54.999 45,5% 44,7% 58,5%
55.000 + 15,3% 23,3% 4,9%
Portugal

"Travel planning can't be a stressful process"

Patiente planer
Audience Source: Google Analytics (monthly average)
Unique viewers 1.076.703
Page views 18.114.818
Time spent on site 3'37''
Average pages per visitor 16,8
Gender
Women 56%%
Men 44%
Age
15-24 13%
25-44 59%
45+ 28%
UK

"I know where to get the best price"

London and midlands heavyuser

"I choose the all-inclusive packages for convenience"

London area, young couple
Audience Source: Google Analytics (monthly average)
Unique viewers 638.369 1.445.033
Page views 6.201.074 11.777.542
Time spent on site 2'57'' 2'57''
Average pages per visitor 9,7 8,2
Gender
Women 50% 51%
Men 50% 49%
Age
15-24 12% 10%
25-44 54% 50%
45+ 34% 40%
Social text
A 7,2% 8,0%
B 35,1% 37,3%
C1 27,5 28,0%
C2 17,1% 13,8%
Germany

"Maximize time and results"

Mid income male

"I value unique experiences"

Travel heavyuser

"Convenience can be more important than price"

Pleasure and family travelers
Audience Source: Google Analytics (monthly average)
Unique viewers 387.044 4.026.993 22,738.50
Page views 3.186.927 57.083.333 136,053.17
Time spent on site 2'59'' 3'20'' 3'14''
Average pages per visitor 8,2 14,2 4.36
Gender
Women 53% 50% 47.76%
Men 47% 50% 52.24%
Age
15-24 18% 19% 18.20%
25-44 50% 49% 53.77%
45+ 32% 32% 28.03%
HH Income EUR
0 - 24.999 9,9% 10,8% 5,0%
25.000 - 37,5% 35,7% 9,3%
55.000 - 28,2% 16,9% 33,7%
+75.000 24,4% 36,6% 52,0%
Nordics

"I choose the all-inclusive packages for convenience"

Comparison master
Audience Source: Google Analytics (monthly average)
Unique viewers 1.268.273
Page views 8.840.975
Time spent on site 2'13''
Average pages per visitor 7,0
Gender
Women 57%
Men 43%
Age
15-24 13%
25-44 45%
45+ 42%