By territory

Source: Google Analytics (monthly average)

Worldwide
Audience Source: Google Analytics (monthly average)
Unique viewers 27.165.245
Page views 356.783.273
Time spent on site 4'01''
Average pages per visitor 4.26
Gender
Women 51%
Men 49%
Age
15-24 18%
25-44 49%
45+ 33%
Spain

"I love the thrill of beating the system"

Middle age smart shoppers

Audience Source: Google Analytics (monthly average)
Unique viewers 3,000,172.67
Page views 58,820,316.42
Time spent on site 4'48''
Average pages per visitor 4.82
Gender
Women 55.70%
Men 44.30%
Age
15-24 12.78%
25-44 53.22%
45+ 33.85%
HH Income EUR
High 14,6%
Medium High 20,4%
Medium Medium 45,8%
Medium Low 17,2%
Low 2%
Italy

"I don't want to miss anything relevant"

North italy father

"It's hard to find child friendly information"

Family man

Audience Source: Google Analytics (monthly average)
Unique viewers 2,690,072.00 141.616,25
Page views 51,357,981.67 1.147.455,58
Time spent on site 4'23'' 4'01''
Average pages per visitor 4.76 3.96
Gender
Women 47.94% 50.68%
Men 52.06% 49.32%
Age
15-24 18.52% 15.88%
25-44 46.75% 49.31%
45+ 34.73% 34.81%
France

“I value, efficient customer service”

Executive In Paris And Mediterranean Area

"I am suspicious of extremely cheap deals"

45 upper class

"Make sure that there are no mistakes in booking"

Executives and midmanagers

Audience Source: Google Analytics (monthly average)
Unique viewers 2,136,488.75 2,045,777.75 2,238,539.92
Page views 22,172,106.25 33,890,481.58 31,983,616.58
Time spent on site 3'40'' 4'48'' 4'45''
Average pages per visitor 3.54 4.73 4.89
Gender
Women 54.68% 55.42% 54.60%
Men 45.32% 44.58% 45.40%
Age
154 20.70% 18.30% 18.06%
25-44 46.93% 47.50% 45.92%
45+ 32.37% 34.20% 36.02%
HH Income EUR
0 - 23.999 39,2% 32% 36,7%
24.000 - 54.999 45,5% 44,7% 58,5%
55.000 + 15,3% 23,3% 4,9%
Portugal

"Travel planning can't be a stressful process"

Patiente planer

Audience Source: Google Analytics (monthly average)
Unique viewers 769.939,50
Page views 16.559.751,33
Time spent on site 4'53''
Average pages per visitor 4.70
Gender
Women 53.23%
Men 46.77%
Age
15-24 14.66%
25-44 54.56%
45+ 30.78%
UK

"I know where to get the best price"

London and midlands heavyuser

"I choose the all-inclusive packages for convenience"

London area, young couple

Audience Source: Google Analytics (monthly average)
Unique viewers 774,631.83 1,219,544.50
Page views 8,063,594.33 12,072,525.25
Time spent on site 3'55'' 4'16''
Average pages per visitor 4.00 3.90
Gender
Women 46.17% 45.80%
Men 53.83% 54.20%
Age
15-24 15.63% 11.62%
25-44 47.66% 46.82%
45+ 36.71% 41.56%
Social text
A 7,2% 8,0%
B 35,1% 37,3%
C1 27,5 28,0%
C2 17,1% 13,8%
Germany

"Maximize time and results"

Mid income male

"I value unique experiences"

Travel heavyuser

"Convenience can be more important than price"

Pleasure and family travelers

Audience Source: Google Analytics (monthly average)
Unique viewers 277,038.83 3,038,974.42 22,738.50
Page views 2,611,095.00 47,467,648.25 136,053.17
Time spent on site 4'02'' 4'34'' 3'14''
Average pages per visitor 4.23 4.26 4.36
Gender
Women 49.63% 46.59% 47.76%
Men 50.37% 53.41% 52.24%
Age
15-24 21.27% 19.23% 18.20%
25-44 46.75% 47.65% 53.77%
45+ 31.98% 33.12% 28.03%
HH Income EUR
0 - 24.999 9,9% 10,8% 5,0%
25.000 - 37,5% 35,7% 9,3%
55.000 - 28,2% 16,9% 33,7%
+75.000 24,4% 36,6% 52,0%
Nordics

"I choose the all-inclusive packages for convenience"

Comparison master

Audience Source: Google Analytics (monthly average)
Unique viewers 750.623,83
Page views 6.177.499,25
Time spent on site 3'40''
Average pages per visitor 3.25
Gender
Women 55.16%
Men 44.84%
Age
15-24 15.99%
25-44 49.05%
45+ 50.95%